01
Turning Search Into Pipeline
Led a search restructure and re-instrumentation that drove 80% YoY growth in S1 pipeline (open opportunities).
About Margie
I know how to turn digital, data, and technology into business results.
I know digital. I know demand generation. I know paid media. I understand the technology and data behind it. But most importantly, I know how to turn all of that into business results—through people, experimentation, and strong cross-functional partnerships.
Seven moments that shaped the work
01 — 0702
Building Visibility in AI Search
Led GEO/AEO strategy, increasing AI-generated traffic 7x and strengthening brand authority across ChatGPT, Perplexity, and Google AI Overviews.
03
Connecting Campaigns to Growth
Led integrated campaigns that drove pipeline across both Enterprise go-to-market sales organizations and PLG self-service motions.
04
Scaling Paid Media
Deep expertise across paid search, paid social, programmatic, video, CTV, content syndication, and DooH. Led paid media teams in building planning frameworks, processes, and best practices that improve consistency and efficiency across regions.
05
Turning Digital Signals Into Sales Intelligence
Built a demand center that captured digital signals and translated them into actionable intelligence, helping Sales prioritize lead and account outreach.
06
Creating a Culture of Experimentation
I use A/B testing, multivariate testing, and incrementality testing to challenge assumptions, optimize spend, and connect channel decisions back to business objectives.
07
Building High-Performing Teams
I build teams around empowerment, accountability, and continuous learning—giving people the autonomy to own their work while coaching them to move from competent to excellent.
Get in Touch
Let’s talk demand, pipeline, and teams.
- /in/margiebutlershaw