About Margie
Marketing that guides buyers to a decision and fuels your sales pipeline.
Most B2B companies don't have a demand problem. They have a connection problem. Channels should connect prospects and customers with valuable information that creates demand and captures intent. Attribution should connect that intent to outcomes. And Sales should have a steady drumbeat of qualified buyers looking for your solution. I build integrated campaigns and programs that nurture, qualify, and feed your sales pipeline.
The story across channels
I built and led the demand engine during a period when Fivetran scaled from ~$300M to nearly $500M ARR and was recognized by Inc. as one of America's fastest-growing private companies. My team executed across paid media, SEO/AEO/GEO, webinars, content syndication, and lifecycle programs — driving up to 50% of inbound pipeline from technical buyers evaluating modern data stack infrastructure.
I spent a decade leading digital demand generation through a full company rebrand and multiple GTM pivots. I led teams of up to 18 people, including a shared services paid media, ABM, and lifecycle team, and a demand center that used machine learning to turn digital signals into actionable intelligence for Sales to prioritize outreach.
While I haven't yet built a full demand engine run by AI agents, I've built the pieces: unified buyer signals, predictive scoring that gave sellers a next best action, personalized advertising and digital journeys, cleaner conversion signals that powered Google's AI bidding and budgeting, and agents that monitored performance and automated manual work.
I restructured and re-instrumented search. Open opportunity pipeline grew 80% YoY.
I led GEO and AEO strategy. AI-generated traffic grew 7x.
I led integrated campaigns that fed both Enterprise sales and PLG self-service.
I built a demand center that turned digital signals into dashboards that prioritized outreach.
I introduced A/B and multivariate testing to optimize spend and cut what doesn't work.
I gave them both, building a team around ownership, accountability, and coaching that moves people from competent to excellent.
I ran incrementality tests to measure what attribution missed. Display lifted MQL volume 10% with no attributed credit, and ABM drove 5x more pipeline in priority accounts than in lookalike accounts outside the program.
I stood up Adobe's customer data platform, unifying buyer signals into audiences that made segmentation and personalization work across every channel.
I launched the Seismic sales enablement platform to 1,500+ employees, with onboarding, training, and a change management plan built so it actually got used.
I ran display advertising with dynamic content optimization — ads and landing pages that updated in real time as buyer data changed.
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