B2B SaaS Demand Generation
Margie Shaw
Building Demand.
Growing Pipeline.
Developing People.
When marketing spend isn't turning into pipeline, I find out why and fix it.
I lead demand generation and paid media teams that connect every channel, dollar, and data point to revenue.
By the Numbers
- 80%
- YoY S1 Pipeline Growth
- 7×
- AI-Generated Traffic
- 2
- Enterprise + PLG Motions
- 7
- Paid Media Channels Led
What I Do
Turn spend into pipeline.
I restructure channels and measurement so budget follows what drives opportunities, not clicks.
Get your brand found in AI search.
I build GEO and AEO strategies that put your company in the answers buyers see in ChatGPT, Perplexity, and Google AI Overviews.
Give Sales better signals.
I turn digital intent into prioritized accounts and leads Sales can act on.
Build teams that deliver.
I hire, coach, and develop marketers who own their results.
Get in Touch
Let’s talk demand, pipeline, and teams.
- /in/margiebutlershaw