Employment History


 

Market Creation Group


 

Account Manager

-     My client list included Cathedral Energy, Brandwise, FORTRUST, Ivory Consulting, Accruit, Pax8, inContact, and US Micro Products.

-     Led the team that produced the “Below the Surface” brochure for client Cathedral Energy that won the 2013 BMA Gold Key Award for “Product Literature / Collateral Material (print or electronic): Corporate capability brochures”. 

-     Leader in new business development. Turned all eight of the above prospects into clients by uncovering and understanding needs, developing proposals and then negotiating a statement of work and contract. 

-      Developed   project/creative briefs based on client input, goals and objectives then presented   briefs to creative team.

-     Account management. Lead and manage all aspects of client relationships.   Lead client meetings and presentations.   Lead strategic marketing workshops with clients.  Take proactive approach to uncovering new opportunities within current client base.  Evaluate copy and design against approved briefs, and make recommendations as appropriate prior to concepts being presented to clients.  Manage client billing and financing. Anticipate delays and effectively communicate those to client.


 

M. Shaw Marketing


 

Account Director

-    New business development.   Uncover and nurture leads, create proposals, pitch, and close new business.

-     Manage all facets of account management.

-     Interim Digital Media and Account Director at Flying A Media.  Manage six-figure digital media planning and buying budget for Tulalip Resort and Casino.

-     Interim Media Planning at Integer Group.  Conduct marketing research and create client proposals.

-     Provide digital marketing consulting services .


 

Thunderbolt Group


Account Director

-      Account management of all client relationships.

-      Defined, created, and implemented online marketing strategy across all digital media channels for agency clients such as SanDiego.com, CSUGlobal.org, Fullbar.com, and Disaboom.com.

-     New business development.  Successfully nurtured and grew client relationships by consistently meeting and exceeding ROI goals.

 

PeakUniques.com


Co-Founder and President

-     Conceived, built, and operated a profitable e-commerce business, PeakUniques.com, an online boutique. Oversaw all business operations including web site development, vendor management, product selection, merchandising, finance and accounting, marketing and P & L forecasting.

 

Wired Digital, Excite.com, and Docent Software

                                                             

Marketing Manager

-     Highlights included selling the first online banner ads ,  creating the trade show presence at the first Internet World trade show, and overseeing all marketing for two new product launches.

Hal Riney & Partners


Broadcast Media Buyer

-     Spot broadcast media buyer for national advertisers such as Saturn Automotive, Alamo Rent A Car, and Stroh’s / Old Milwaukee Beers.

 

Activities

-     Board of Directors, Interactive Marketing Association of Colorado, Denver